![]() ![]() However, just as there are two sides of the coin, these strategies are likely to impact the company’s wireless segment EBITDA and EBITDA service margins in the upcoming quarter, taking into consideration an anticipated increase in expenses. Quarterly total retail postpaid churn rate stood at1.56% compared with 2.05% in the year-ago quarter. As of Jun 30, 2015, the company had 56.812 million wireless subscribers, up 6.5% year over year. We must note in this regard that in the first quarter of fiscal 2015, Sprint gained 310,000 postpaid subscribers. Moreover, convenient offers and plans offering value for money will ensure lower customer churn at the company, going ahead. We believe such customer-friendly plans and offers are crucial for Sprint to keep itself abreast of competition in the U.S. Sprint is thus trying all means to ensure that iPhone loyalists are kept happy with such flexible offerings. Meanwhile, T-Mobile offers iPhone rental options for limited periods, somewhat similarly priced with Sprint’s new iPhone Forever plan. However, AT&T customers can upgrade iPhones merely annually whereas Verizon customers can only upgrade when the total price of the phone they are currently using has been paid off. VZ and Sprint’s closest rival T-Mobile US, Inc. Telecom behemoth AT&T, Verizon Communications Inc. However, under this news plan, all of Sprint's iPhone users are eligible for an iPhone 6 at only $15 a month if they are willing to trade in their devices before Dec 31, 2015. Generally, Sprint users can use an iPhone 6 for $22 per month. This marks Sprint’s attempt to keep up with the pace of its peers in the race for luring iPhone users. This service will allow customers to upgrade to the latest iPhone edition at any given time. This Zacks Rank #2 (Buy) company recently introduced a plan for Apple Inc.’s AAPL iPhone lovers, called iPhone Forever. For existing Sprint subscribers who add fresh lines of service through iPhone Forever, Sprint Easy Pay, Sprint Lease or through full upfront payment for their smartphones, Sprint will offer the same benefits for a period of one year, as those extended to DIRECTV customers opting for the former.Īfter one year of free service, customers will have to pay $50, $90, $120, $150 and $180 for 1 line, 2 lines, 3 lines, 4 lines and 5 lines, respectively, in order to avail unlimited talk, text and 2 GB of data. The company also has something exciting lined up for its existing customers. Sprint’s latest offering can be deemed as a strategic move to insure its position and reduce customer churn in the face of competition from the likes of AT&T.Īccording to Sprint’s new offering, DIRECTV customers switching to Sprint’s wireless service will be able to avail unlimited text and talk, along with 2GB of data per line (maximum up to five lines) for a year. pay-TV market with the acquisition of DIRECTV. T scaled up to the highest position in the U.S. ![]() Investors reacted positively to the news sending the carrier’s shares up by nearly 6%. The company has now promised one year of free service to DIRECTV customers if they switch to Sprint. Sprint Corporation S is leaving no stone unturned to attract rivals’ customers, in a bid to increase revenues.
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